Driving results with improved CX

Our partnerships are industry-agnostic but always customer-centric.

Rational is a dynamic company with a diverse client mix, from global enterprises to local powerhouses. Our best partnerships are those that have enabled us to inform strategy and partner on delivery.


Case Studies

Acer Predator

Asked to create a new identity for an unknown product, Rational anchored on designing a superior customer experience for an underacknowledged audience and drove the brand to number one in its industry.

Microsoft Store

Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.

Microsoft Azure

Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across six core touchpoints.