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Driving results with improved CX

Our partnerships are industry-agnostic but always customer-centric.

Rational is a dynamic company with a diverse client mix, from global enterprises to local powerhouses. Our best partnerships are those that have enabled us to inform strategy and partner on delivery.

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Case Studies

Acer Predator


Asked to create a new identity for an unknown product, Rational anchored on designing a superior customer experience for an underacknowledged audience and drove the brand to number one in its industry.

Microsoft Store


Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.

Microsoft Azure


Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across six core touchpoints.