Driving results with improved CX
Our partnerships are industry-agnostic but always customer-centric.
Rational is a dynamic company with a diverse client mix, from global enterprises to local powerhouses. Our best partnerships are those that have enabled us to inform strategy and partner on delivery.
Asked to create a new identity for an unknown product, Rational anchored on designing a superior customer experience for an underacknowledged audience and drove the brand to number one in its industry.
Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.
Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across six core touchpoints.