Rational begins with a foundational service layer of research, strategy, and measurement, guided by a lens of empathy. Deeply understanding your customers’ current experience is the critical step before defining a problem to be solved and ideating improvements. Whether as a stand-alone service or as part of a holistic integrated engagement, strategy and Insights always guide our direction in understanding client goals and their customer’s needs.
Build a deep, behavior-based understanding of customers through ethnographic research
Map the journey of the customer to reveal patterns and prioritize opportunities to improve the experience
Bring CX scores, interaction KPIs, and perception data together in a singular platform to gain experience understanding