Digital Engineering and Transformation

Transforming technology to enhance customer experience across the ecosystem.

Digital engineering and transformation allows Rational to utilize technologies across the customer and business ecosystem to enhance overall customer experience. Helping our clients strategically refine and optimize their MarTech stack, business process automation & engineering as well as web, app, and product development cycles ensures that frontline experience for the customer remains seamless.

Key Solutions

  • Application development
  • Technology platform evaluation, design, and implementation
  • AI, Machine Learning
  • Web telemetry, analytics, and strategy
  • Augmented reality, virtual reality

Acer Predator

Asked to create a new identity for an unknown product, Rational anchored on designing a superior customer experience for an under-acknowledged audience and drove the brand to #1 in its industry.