Customer Lifecyle Management

We create scalable programs that nurture customer experience across the lifecycle.

Customer lifecycle management requires building a network of resources, tools, and experts that support and build deep connection with the customer.  Rational works with our clients to ensure significant customer trust and loyalty is created at every touchpoint via crisis and escalation management, and loyalty and retention programs.

Key Solutions

  • Customer care, communication, loyalty programs
  • Customer crisis, escalation management
  • Relationship, loyalty, and retention programs and marketing
  • CRM strategies and platforms
  • Program management, optimization, and infrastructure
  • Education and learning content

Microsoft Azure

Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across 6 core touchpoints.