Customer Acquisition

We unite top-of-the-funnel digital, social, sales, and marketing to thoughtfully acquire customers as they begin their personal brand journey.

Rational architects digital touchpoints across the complex and nonlinear customer journey. From driving awareness to boosting conversion, our multi-disciplinary teams design and implement strategies that heighten customer engagement every step of the way and generate significant leads for our clients.

Key Solutions

  • Sales strategy and enablement
  • Buyer journey and acquisition framework mapping
  • Content marketing strategy and automaton
  • Social strategy ecosystem and development
  • Advertising and paid media management projects
  • Go to market strategy
  • Engine automation, programming, and delivery

Microsoft Store

Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.