End-to-end CX capabilities

Whether engaged at the company, team, or tactical level – our approach is always customer first.

Rational starts with a foundational service layer of research, strategy, and measurement, guided by a lens of empathy. Deeply understanding your customers’ current experience is the critical step before defining a problem to be solved and ideating improvements.

CX Services and Solutions

Research & Insights

Build a deep, behavior-based understanding of customers through ethnographic research


Map the journey of the customer to reveal patterns and prioritize opportunities to improve the experience


Bring CX scores, interaction KPIs, and perception data together in a singular platform to gain experience understanding

CX solution imagecase study imageCustomer Acquisition

Unite the digital, social, sales, and marketing activities to better serve the customer on their personal journey

CX solution imagecase study imageCustomer Lifecyle Management

Build a network of resources, tools, and experts that supports and builds deep connection with the customer

CX solution imagecase study imageExperience Design and Production

Create human-centric experiences across products, services, digital, and marketing efforts

CX solution imagecase study imageDigital Engineering and Transformation

Apply transformative technologies across the customer and business ecosystem to enhance the overall experience

Through this understanding, Rational designs and implements experiences that meet modern customer needs - easy, effective, and emotionally satisfying.