Rational starts with a foundational service layer of research, strategy, and measurement, guided by a lens of empathy. Deeply understanding your customers’ current experience is the critical step before defining a problem to be solved and ideating improvements.
Build a deep, behavior-based understanding of customers through ethnographic research
Map the journey of the customer to reveal patterns and prioritize opportunities to improve the experience
Bring CX scores, interaction KPIs, and perception data together in a singular platform to gain experience understanding
Unite the digital, social, sales, and marketing activities to better serve the customer on their personal journey
Build a network of resources, tools, and experts that supports and builds deep connection with the customer
Create human-centric experiences across products, services, digital, and marketing efforts
Apply transformative technologies across the customer and business ecosystem to enhance the overall experience