Rational has a diverse client mix from global enterprises to local powerhouses. Our best partnerships are those that have enabled us to inform the strategy and partner on delivery.
Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across 6 core touchpoints.
Asked to create a new identity for an unknown product, Rational anchored on designing a superior customer experience for an under-acknowledged audience and drove the brand to #1 in its industry.
Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.