Customer Life Cycle


Nurture and engage your audience to build a stronger brand connection with your customers

We create scalable programs that nurture customer experience across the life cycle.

Customer life cycle management requires building a network of resources, tools, and experts that support and build deep connection with the customer. Rational works with our clients to ensure significant customer trust and loyalty is created at every touchpoint via crisis and escalation management, and loyalty and retention programs.

Key Solutions

  • Customer care, communication, and loyalty programs

  • Customer crisis and escalation management

  • Relationship, loyalty, and retention programs and marketing

  • CRM strategies and platforms

  • Program management, optimization, and infrastructure

  • Education and learning content

Microsoft Azure

Rational addressed the end-to-end customer journey for Microsoft Azure users, building an enterprise suite of CX solutions across six core touchpoints.

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10900 NE 8th St., Bellevue, WA 98004
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