Customer Acquisition

Understand your customers’ needs and desires
to reach and influence your target audience

We unite top-of-the-funnel digital, social, sales, and marketing to thoughtfully acquire customers as they begin their personal brand journeys.

Rational architects digital touchpoints across the complex, nonlinear customer journey. From driving awareness to boosting conversion, our multidisciplinary teams design and implement strategies that heighten customer engagement every step of the way and generate significant leads for our clients.

Key Solutions

  • Sales strategy and enablement

  • Buyer journey and acquisition framework mapping

  • Social strategy ecosystem and development

  • Advertising and paid media management projects

  • Go-to-market strategy

  • Engine automation, programming, and delivery

  • Content marketing strategy and automation

Microsoft Store

Modern retail consumers demand a seamless online-offline experience. Rational implemented a cohesive network of positive interactions for Microsoft Store, holistically improving its CX from digital engagements to in-store demos.